There’s no doubt that Call of Duty: Black Ops 4 is one of the most anticipated games of 2018. The series has consistently been one of the best selling titles every year, but the numbers seem to fluctuate quite a bit, depending on the game.
We wanted to look at and present these numbers as we ask the question: Will Call of Duty: Black Ops 4 sell well?
This is all relative of course, as even selling “poorly” for any Call of Duty game is still leaps and bounds above most game’s sales figures.
Here are the sales figures for the last four entries in the series, starting with the most recent and moving backward from there.
Call of Duty: WW2- 19 Million Units
Call of Duty: Infinite Warfare- 13 Million Units
Call of Duty: Black Ops 3- 30 Million Units
Call of Duty: Advanced Warfare- 21 Million Units
What can we conclude from this information?
1.) The numbers certainly aren’t consistent. There seems to be quite a wide range of numbers, depending on the title. There is a difference of more than double when you look at the least successful game(Infinite Warfare, 13 Million) as compared to that of the most successful(Black Ops 3, 30 Million). This tells us that Call of Duty isn’t infallible, and gamers won’t buy if they’re not interested.
2.) Theme matters. Infinity Ward’s foray into space with ‘Infinite Warfare’ seems like it was a failure, relatively speaking. Fans seem to gravitate more towards the titles that are set in a more modern setting, or even delving into the past with titles like ‘WW2.’
3.) The Developer Matters. For the longest time, Infinity Ward was seen as the golden child of the Call of Duty franchise. Times have changed, and Treyarch seems to have taken that mantle. Their Black Ops franchise has consistently been at the front of the sales charts for the franchise. When like themed games, such as Advanced Warfare(by Sledgehammer Games) were presented, gamers did not turn out to support these games as they have with Treyarch’s ‘Black Ops’ series.
4.) Maybe Single Player Campaigns don’t matter? Again looking at the sales numbers, you can see that even with a critically successful campaign like the one in ‘WW2,’ that still doesn’t give some titles the extra boost that it needs. The Black Ops franchise’s Campaigns pretty consistently rank near the bottom of ‘best COD Campaign’ rankings, so maybe the lack of campaign won’t affect the final sales.
The Wild Cards Black Out Mode & No Campaign: Treyarch will be breaking the mold once again, with the inclusion of what they’re calling ‘Blackout Mode.’ This mode draws on the successes of the Battle Royale craze and offers a Call of Duty spin on the concept. For all intents and purposes, the recently released Beta was a success, and pre-order numbers are reportedly “strong.”
So will the game sell at the franchises normal pace? Let us know what you think.